#1885 Software that improves user experience (and grows your email list)

Startup Stories - Mixergy - A podcast by Andrew Warner - Fridays

When I first started Mixergy, digital marketers were using pop-ups on their sites. It might have created a bad user experience but it did lead to more email subscribers. Well. today’s guest says you can still get those results without using 2004 tactics. You can be proud of the way you collect email addresses and have it actually improve the user experience. Mogens Moller is the co-founder at Sleeknote, a tool to guide visitors on online stores to become leads and customers with personalized and targeted onsite messages. I invited him here to talk about how he came up with the idea and what he did when a competitor popped up in the space.

Mogens Moller is the co-founder at Sleeknote, a tool to guide visitors on online stores to become leads and customers with personalized and targeted onsite messages.

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