#2094 Challenges of category creation

Andy Bilinsky is the co-founder of Lensabl, which offers vision benefit plans and online prescriptions. I want to find out how his time at HauteLook inspired him to launch an eyewear brand and leveraged the growth enabled by flash sale sites. But flash sale sites trended down right as Warby Parker came to the market. We’ll hear how he decided to copy his well-funded competitor and pivoted to DTC.   Andy Bilinsky is the co-founder of Lensabl, which offers vision benefit plans and online prescriptions. Sponsored byVervoe – If you’re considering hiring, use Vervoe to find the best candidate based on performance. Vervoe uses skills assessments that showcase the talent of every candidate so you can make better hiring decisions. Mixergy listeners who sign-up for the free three-month trial will also get a 30-min complimentary consulting session with our Customer Success team member. HostGator – Ready to take your website to the next level? Whether you’re a first-time blogger or an experienced web pro, HostGator has all the tools you need to create a great-looking website or online store. A wide range of options includes cloud-based web hosting, reseller hosting, VPS hosting and dedicated servers. Founded in 2002, HostGator is the perfect web partner for business owners and individuals seeking hands-on support. Visit www.hostgator.com/mixergy to see what HostGator can do for your website. More interviews -> https://mixergy.com/moreint Rate this interview -> https://mixergy.com/rateint