#709 iContact Founder Returns To Mixergy After $169M Sale – with Ryan Allis

How does a wristband help a founder build a $169 million company? Ryan Allis is the founder of iContact, a provider of email marketing tools for small businesses. And a company that was recently sold for $169 million to Vocus. Here’s a quote from the last time I interviewed him, “we incorporated in July ’03, lived in the office, slept on futons, cooked on a George Foreman grill, did whatever we had to do to keep expenses low, while we built up revenue and customers, and improved the product.” Those are the challenges for a startup and it was inspiring to hear his story from those days. This time, I want to ask him about the challenges of going from a successful startup to a company that generates tens of millions a year.

Ryan Allis is the Co-Founder of iContact, a provider of email marketing tools for small businesses.

Revolution Productions – Do you have a great product, but people aren’t trying it? You might have too much text on your site. Video, more than text, helps people understand what you’ve created and convinces them to buy it. I recommend you go to Revolution-Productions.com. When you do, talk directly to the founder, Anish Patel, and tell him I sent you. He’ll make sure you have a great video that convinces people to buy your product.

Walker Corporate Law – Scott Edward Walker is the lawyer entrepreneurs turn to when they want to raise money or sell their companies, but if you’re just getting started, his firm will help you launch properly. Watch this video to learn about him.

Grasshopper – Don’t make the mistake of comparing Grasshopper with other phone services. Check out their features and you’ll see why Grasshopper isn’t just a phone number, it’s the virtual phone system that entrepreneurs (like me) love.

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