MDM Podcast Episode 11 - Contemplating the next 18 months of mobile advertising

In this episode of the Mobile Dev Memo podcast, I speak with David Philippson and Nebo Radovic about the near-term future of mobile advertising. How will the deprecation of the IDFA -- and of mobile advertising identifiers more generally -- change: the way teams are constructed; demand for various media sources; the degree to which programmatic media buying is viable; ...and other topics that will be relevant for mobile marketers over the next 18 months.