MDM Podcast Episode 16 - The future of advertising attribution on mobile

In this episode of the MDM podcast, I discuss the future of advertising attribution on mobile with my guests Maor Sadra, the CEO of INCRMNTAL, and Peter Hamilton, the former CEO of TUNE.  Why did Applovin buy Adjust? Will fingerprinting be possible once ATT is made mandatory? What is the nature of ad fraud on mobile?