Season 3, Episode 23: Netflix games and the necessity of gaming for legacy media (with Joost van Dreunen)

My guest on this week's episode of the Mobile Dev Memo podcast is Joost van Dreuen, the CEO of Aldora, a data insights platform. Joost is also an adjunct professor at NYU's Stern School of Business, the author of the SuperJoost Playlist newsletter, and a well-known analyst of the mobile gaming ecosystem.

Joost and I discuss Netflix's gaming efforts to date, as well as the expansion of many legacy media companies into gaming. Among other topics, we cover:

• Netflix's strategy with its gaming endeavor;
• Netflix's hiring of Alain Tascan from Epic to run its gaming division;
• The commercial outcome that Netflix is pursuing with games;
• The convergence of monetization strategies across streaming video and gaming;
• Where the ceiling is in mobile games, and whether that ceiling has been reached by companies like Supercell;
• The New York Times as a gaming company.

Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:

• Rockerbox. Get the clarity your marketing needs and navigate your way to success with Rockerbox. Visit rockerbox.com/maze today to see what it’s all about.
• INCRMNTAL⁠⁠. True attribution measures incrementality, always on.

Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.