Season 4, Episode 15: Understanding Shopify's advertising strategy (with Andrius Baranauskas)

Shopify today published the latest version of Edition, its regular overview of the new product features it has made available to its merchants. As part of this release, I had the exclusive opportunity to speak with Andrius Baranauskas, Shopify's Director of Advertising Products, about Shopify's advertising products and strategy.

Among other things, we discuss:

• Why Shopify is building marketing tools for merchants;
• What makes Shopify's data relevant for ads targeting;
• How Shopify's ad products are structured and how advertisers interface with them;
• Shopify's ad products roadmap;
• How Shopify's advertising products fit into the broader eCommerce advertising ecosystem.

Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:

• Vibe. Vibe is the leading Streaming TV ad platform for small and medium-sized businesses looking for actionable advertising campaign performance.
• InMobi. InMobi offers a full-stack, AI-powered suite of solutions to help app marketers and publishers conquer the modern mobile era. Explore how InMobi Advertising can drive growth for your business at go.inmobi.com/memo.
• INCRMNTAL⁠⁠. True attribution measures incrementality, always on.

Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.