Episode 36: Celebrity collaborations in mobile games with HypGames

In this episode of the Mobile GameDev Playbook, Mike Taramykin, the founder of HypGames, and Chief Game Analyst Teemu Palomäki from GameRefinery, a Liftoff company, join our host Jon Jordan to discuss the celebrity partnerships in mobile games.We delve into the strategy behind celebrity partnerships and analyze mobile collaboration trends this year while sharing heartwarming anecdotes of working with stars including Tiger Woods, Steve Carell, Amy Poehler, and Tina Fey.You can now find The Mobile GameDev Playbook on GameRefinery’s Youtube channel. Please subscribe and leave a review!Thanks for listening, The Mobile GameDev Playbook