#72: Autumn Hunt shares a 5 step Go To Market framework for property marketing

Autumn Hunt is the Director of Marketing at CIP Communities.She's an absolute marketing academic and has developed a great framework for taking properties from development to stabilization.In this episode, we learn a bit about Autumn's background and then we dig in to this 5 step Go To Market property marketing framework.Here is a sneak peak:Stage 1: Product Ideation & DevelopmentStage 2: Product launch planning & organizational alignmentStage 3: Pre-launch marketingStage 4: Full mar-comm and pre-leasing operationsStage 5: Ongoing marketing and sales alignmentI hope you enjoy this episode as much as I did!Get in touch with Autumn on Linkedin: https://www.linkedin.com/in/autumnhunt/See the video version on YouTube: https://www.youtube.com/watch?v=XBv7T8vpz0s