#72: Autumn Hunt shares a 5 step Go To Market framework for property marketing

Autumn Hunt is the Director of Marketing at CIP Communities. She's an absolute marketing academic and has developed a great framework for taking properties from development to stabilization. In this episode, we learn a bit about Autumn's background and then we dig in to this 5 step Go To Market property marketing framework. Here is a sneak peak: Stage 1: Product Ideation & Development Stage 2: Product launch planning & organizational alignment Stage 3: Pre-launch marketing Stage 4...