#245 - Luke Mendoza: How Beatchain Helps Indie Artists Thrive with Data-Driven Strategies

Luke Mendoza is the co-founder and Chief Marketing Officer of Beatchain, a trailblazing company revolutionizing the music industry with data-driven services tailored to independent musicians. With a background in marketing analytics and a passion for empowering artists, Luke has helped reshape how musicians engage with fans, overcome data silos, and leverage technology for success.In this episode, Michael Walker dives into a conversation with Luke Mendoza about the future of the music industry. Discover how Beatchain is transforming artist promotion, why data is a game-changer for musicians, and how local music scenes are being revitalized through technology.Key Takeaways:The importance of breaking down data silos and normalizing artist data.How AI and blockchain are reshaping music promotion and privacy.Actionable tips for independent artists to build fan bases and thrive.----Connect with Luke Mendoza and discover more about Beatchain at: https://beatchain.com/Book an Artist Breakthrough Session with the Modern Musician team: https://apply.modernmusician.me/podcast