E67: A Deep Dive on Farcaster: Past, Present, and Future

Erik Torenberg and Dan Romero talk about Dan’s company Farcaster, a decentralized social media protocol. Following the launch of Frames earlier this year, Farcaster experienced significant growth placing the team at a critical junction ripe with lessons for any startup. Dan discusses the challenges of building Farcaster, the promise of decentralization, and the future of social media. If you're looking for an ERP platform, check out NetSuite: https://netsuite.com/zen – SPONSORS: BEEHIIV Head to Beehiiv, the newsletter platform built for growth, to power your own. Connect with premium brands, scale your audience, and deliver a beautiful UX that stands out in an inbox. 🐝to https://Beehiiv.com and use code "MOZ" for 20% off your first three months. NETSUITE: http://netsuite.com/zen NetSuite has 25 years of providing financial software for all your business needs. More than 36,000 businesses have already upgraded to NetSuite by Oracle, gaining visibility and control over their financials, inventory, HR, eCommerce, and more. If you’re looking for an ERP platform head to NetSuite: http://netsuite.com/zen and download your own customized KPI checklist. SQUAD: 💥 Access global engineering without the headache and at a fraction of the cost: head to choosesquad.com and mention “Turpentine” to skip the waitlist. – LINKS: https://www.farcaster.xyz/ – FOLLOW ON X: @eriktorenberg (Erik) @dwr (Dan) @farcaster_xyz (Farcaster) @moz_podcast (Moment of Zen) @TurpentineMedia – TIMESTAMPS: (00:00) Farcaster's Explosive Growth (07:02) Understanding the Factors Behind Farcaster's Growth (08:02) Decentralization in Farcaster Explained (14:33) Sponsor - Netsuite (15:59) The Role of Channels in Farcaster's User Engagement (31:40) Building Businesses on Farcaster (37:14) Brand Advertising and Revenue Growth (37:52) Farcaster and Monetization Strategies (42:46) Monetization Model and Scaling Strategies for Farcaster (47:26) A Billion Users on Farcaster (52:25) On Going Public (57:22) The Single Biggest Threat to Farcaster (1:03:00) Retention in Scaling and Why Things Fizzled for Clubhouse (1:09:05) The Possibility of Building Niche Social Networks on Farcaster (1:14:12) Wrap This show is produced by Turpentine: a network of podcasts, newsletters, and more, covering technology, business, and culture — all from the perspective of industry insiders and experts. We’re launching new shows every week, and we’re looking for industry-leading sponsors — if you think that might be you and your company, email us at [email protected].