Semiotics In Marketing

Semiotics is the study of signs and symbols and their use and interpretations. Semiotics is bound in language and applied in literature, movies and marketing. Most people tend not to be aware of how semiotics is used, hence many aren't aware enough to reflect on how semiotics is used to influence the masses at a subliminal and subconscious level. To improve your marketing, it would serve you well to study up on semiotics and how to use it wisely!