Understanding Risk With Paul Counsel

Most all of the decisions you make in life are based on two emotions. To simplify, the avoidance of pain and the attraction of pleasure. If you consider that risk is more closely aligned to the avoidance of pain, then consider why understanding risk is important. Why? Because by following conventional thinking, you invariably open yourself up to greater probabilities of making decisions that attracts more pain rather than the hopes of the pleasure you intended. Unless you can personally define what risk looks like for you, then it's nigh on impossible to identify it when making important decisions that can impact your life negatively. Discovering that you have engaged in risky thinking and behavior after the facts become evident can be costly indeed. Perhaps by embracing the idea of risk and understanding yourself better... you'll reduce your probability of ineffective and costly choices and increase your probability of making effective and profitable decisions.