What is this "living in the now'' nonesense?

The problem with over simplifying anything is that often the meaning behind the intention is lost. So there's little in the way of trying to understand an idea at the level it requires and deserves, in order for it have any real benefits. Instead, it get relegated to the folder called infotainment. The lesson is getting taught but you're not necessarily the beneficiary of that wisdom. Those selling the ideas are the winners because they have made a fortune promoting intangible information. You get to hold on to the illusion of having learnt something! The question then becomes... what value if any can you quantify the lesson or lessons learnt?