Mind Your Business: Link your marketing strategy to a tangible ROI by doing this

According to a survey by Milieu Insight, while more than 80% of Singapore companies here use digital ads, the majority of them struggle to justify it with their sales. So what is it that local companies are doing wrong in their marketing strategies and how can they link their marketing efforts to a tangible ROI? Join the Breakfast Show as they invite Maxwell Nee, Chief Revenue Officer, ScoreApp to discuss how they are using quizzes and scorecards to help convert high-quality leads, and what they are doing to level the playing field for SMEs. See omnystudio.com/listener for privacy information.