R.I.C.H: A daughter’s bright idea which led to success

Megan Lee, a 22-year-old business student at Singapore Management University, is working to revive her mother's struggling lighting shop, Light + Form Concepts, through a TikTok campaign.  The shop has faced challenges since the 2020 circuit breaker period, but Megan's 56-second TikTok clip outlining her revival plans has sparked hope.  She promised a forthcoming business pitch and invited viewers to follow their journey on TikTok, and her mother, surprised by the video's popularity, eagerly asked when the next one would be filmed. On R.I.C.H., Hongbin Jeong speaks to Samantha Ong Poh Kuan, Co-Founder, Light and Form, and Lee Ying Ti Megan, Student, Singapore Management University, to find out more about Megan's efforts to save the family business and the role social media in its revival. Presented by: Hongbin Jeong  Produced and Edited by: Alexandra Parada ([email protected]), Nadiah Koh, and Aaron Lam Want to get featured on our show? Drop me an email today!See omnystudio.com/listener for privacy information.