Why It Matters: Understanding brand value, why are some companies forgetting this important aspect?

Curious about where branding trends are headed in 2024? Branding trends are constantly evolving alongside trends in fashion, interior design, pop culture, and general consumer taste.Knowing these trends gives a company the upper hand in communicating their products and services to the right customers. So wil we be seeing a shift towards authentic, no-nonsense branding and a heavy emphasis on an emotional connection to people in 2024? David Haigh, Chairman & CEO, Brand Finance shares his views.  See omnystudio.com/listener for privacy information.