Eureka 162: Adidas Outdoor

Stuart Wells is the global head of brand marketing and communications for Adidas Outdoor, made up of Adidas Terrex and heritage brand Five Ten, which focuses on trail running, mountain biking, climbing and outerwear. The department operates as more of a start-up and is driving research and development and collaborations with brands such as Parley for the Oceans. Wells has years of brand and entrepreneurial experience, having worked with Nokia and global agencies McCann-Erickson and BBDO.