Eureka 366: Never Say Die

Martha Dalton is co-founder of the award-winning bourbon brand named after the legendary racehorse. Never Say Die is a British take on a classic American whiskey, distilled in Kentucky and aged as it’s shipped across the Atlantic to finish maturing in the UK. Dalton explains why the brand is following in the hoof-steps of the plucky, Derby-winning colt.See omnystudio.com/listener for privacy information.