Eureka 399: Enso

How can better tires reduce EV pollution? Icelandic founder Gunnlaugur Erlendsson talks about launching Enso in 2016 with the goal of building a better tire. He discusses the effect of tires on the environment, especially for electric vehicles that are heavier than their non-electric counterparts, and his approach to creating more durable and energy-efficient alternatives.See omnystudio.com/listener for privacy information.