what3words

Chris Sheldrick is the CEO and co-founder of what3words, an easy-to-use geocoding system that the London-based company believes can be a new standard for sharing precise locations. It has created a three metre x three metre grid across the globe and assigned unique three-word addresses to every square. Emergency services and delivery companies are using the system to reduce error in reaching hard-to-find locations. Mercedes-Benz took a stake in the company and is integrating the platform into its vehicles.