Gohar Iqbal

Gohar Iqbal is the co-founder and managing partner at Johnny & Jugnu. Gohar completed his undergraduate studies with a Bachelors in economics from LUMS in 2014 with a focus on law and marketing. Johnny & Jugnu is a fast-rising brand that aims to introduce Pakistani style of fast food to the world. - Business Recorder 00:00 What does WABI means? 1:08 1st job at P&G was a horrible experience for Gohar 3:10 Starting a marketing agency then was even worse 5:00 Brand building was the need of time back then 5:45 Opening a Johnny Jugnu, a restaurant with Dr. Adnan 7:50 Unique name idea JOHNNY JUGNU 9:00 Initially it failed 10:50 Selling burgers at LUMS 12:00 Closed down that and restarted the same after a while in DHA 14:40 Mooro’s 1st visit to Johnny and Jugnu 15:20 Gohar’s learning experience from this business 18:20 Strong background processes are more important than to scale 19:40 Movie and Book “The Founder” 20:30 Breaking down the process for better growth 22:00 Personal involvement of the owners matter a lot 23:00 How feedback works at Johnny and Jugnu 25:25 Menu initially and its evolution by now 27:20 Caffine-Tea and Coffee 29:05 Aging and anti-aging experiments 32:50 New outlet renovation in Bahria Town when COVID struck 34:40 Survival kit idea during Lockdown was a hit 37:00 Every crisis situation brings an opportunity 38:45 Johnny and Jugnu along Wabi- growth till date and journey 39:30 Treating employees with respect and see the good in them 43:00 Dealing with the bad apples in workers 45:05 Employees at workplace need empowerment and ownership to grow 46:46 Inspiring brands for Gohar 48:00 Lets expand our culture globally through our brands 49:20 Our diversity is our identity and its beautiful 52:15 Plurality is our strength vs power struggles centrally 54:00 As a nation we are tolerant but not politics 55:20 Politics play with our fear, locally and globally 57:27 So how can we move forward with these challenges 58:38 Gohar’s landing at LUMS and choosing Marketing 1:03:00 Enjoyed Marketing as a subject with Dr. Adnan 1:04:10 Bonding with Dr. Adnan 1:05:18 Dr. Adnan as Gohar’s partner and their working relationship 1:09:12 Thank you and Bye