"Franchise is a loyalty business"

Smaller retailers are finding it increasingly difficult to survive against the large hypermarket companies. Many of the family businesses are struggling for bare survival. But METRO's franchise concept offers them the perfect opportunity to transform their business into modern convenience stores and thus make them fit for a secure future. In this episode of MORE Podcast, I talk to METRO's franchise expert, Daniel Quest. He explains to us what our franchise concept looks like in detail and what special significance Trader customers have for METRO's growth in the context of the sCore strategy.