"Our customer data helps us predict the future"

Trust, understanding and knowing your partner's needs - that's what makes a good relationship. What counts in life naturally also applies to a stable business relationship. In this episode of MORE Podcast, I talk to Tino Hölters, Head of Customer Relationship Management (CRM) at METRO AG, about how METRO uses a variety of data to provide its customers with the best possible support. You can also find out how CRM is playing a key role in shaping the future of wholesale, as well as the challenges and exciting steps METRO still has ahead of it on the road to optimising customer relationships. Have fun listening!