How New Entrepreneurs Can Thrive – New Business Series

Every new business owner wants their venture to be a big success, but for many, getting started on the right foot is often the biggest challenge.  From having an understanding of what your brand is and the importance of determining your corporate culture to the development of your product or lines of service, the questions you need to answer are critical in order to build a successful business you can one day sell at a premium value.  James Bottom is the Director of Innovation and Entrepreneurship at the University of Southern California and the founder of Incubatrix in Los Angeles. He and Jeff Allen will discuss the steps you need to take and the pitfalls you need to avoid to help your new business thrive.