#50 VALUES, VEGANISM, AND VEHICLES FOR CHANGE; The Uncompromisable Entrepreneur that is SETH GOLDMAN (Eat the Change®, PLNT Burger, Beyond Meat, and Honest Tea)

Today's podcast guest is Seth Goldman, a man who uncompromisingly lives by his values.  I met him at a VEGAN Festival in Washington, DC a few months ago as he was speaking to other enthusiasts.  Immediately, I sensed his authenticity and his sincerity to DO GOOD.  My wife and I introduced ourselves and we engaged in a delightful, real conversation.  His attention was 100% focused on us and he gladly agreed to this interview.   The traits that Seth represents come out very quickly in his story. -Growing up with two parent professors who believed in education  -Focus for actively participating in and contributing to this world -Being encouraged to be an independent thinker -Identify things you CARE about and dedicate your passion toward helping and improving others -His family's involvement in his businesses and their impact to their successes -Seth's notion of "doing" what "Most People Don't" with regard to not compromising on his ideals despite the revenue ramifications -Using the MARKETPLACE to create sustainable change and allowing businesses to play a formative role in the WAY we LIVE Seth is the Co-founder of Eat the Change®, a brand that empowers consumers to make dietary choices aligned with their concerns around climate and health. Eat the Change® recently launched a line of organic mushroom jerky as part of this mission. He is also the Co-founder of PLNT Burger, a plant-based quick serve restaurant that offers delicious burgers, sandwiches, fries and soft-serve. After co-founding Honest Tea, and leading it to global scale, Seth concluded my role with the Coca-Cola Company at the end of 2019. He continues in his role as Chairman of the Board of Beyond Meat, having stepped down as Executive Chair in February 2020. He graduated from Harvard College (1987) and the Yale School of Management (1995), and is a Henry Crown Fellow of the Aspen Institute. Seth and Barry Nalebuff are the authors of the New York Times bestseller Mission in a Bottle:  (https://www.amazon.com/dp/0770437494/ref=cm_sw_em_r_mt_dp_1SW345GQMGAG3ZNB5MNK) a business book told in comic book form, which was published in September 2013.  More about his company can be found at https://eatthechange.com and https://plntburger.com.   Most People Don't | Resources Learn additional key take-aways by listening to more of Bart Berkey's conversations with successful leaders on his weekly podcast. Please subscribe, like & share to help others find these words of wisdom. Find all Podcast episodes ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Sign up for the Newsletter ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Schedule Bart to Speak ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.  www.mostpeopledont.com Any KEYNOTE SPEAKING OR LEADERSHIP TRAINING REQUESTS can be directed to [email protected]