The Business of Design

In this conversation, we explore the challenges of running an architecture business. Why architects are reluctant to view their practice as a business and the stigma associated with prioritizing profit. We dive into the intersection of architecture and entrepreneurship, how architects can become developers and create their own projects. We discuss the business side of architecture and the importance of having the ability to adapt and pivot in response to market changes. Chapters 00:00The Stigma of Viewing Architecture as a Business 01:50The Lack of Emphasis on Business Practices in Architecture Education 05:09Why Architecture Firms Are Not High-Value Businesses 09:19The Role of Branding and Specialization in Architecture Firms 14:30The Limitations and Risks of Running an Architecture Business 29:59Bridging the Gap: From Architecture to Development 32:17Innovation in Architecture: Addressing Market Needs 35:26The Business Side of Architecture: Understanding Codes and Zoning 38:12Challenges and Rewards of Running an Architecture Business 49:03Building a Strong Team and Network for Success 52:53Self-Awareness and Continuous Learning in Architecture