The Value of Design - Helena Rong, Juncheng Tony Yang, and Minkoo Kang

What is design worth and can its value even be measured? The authors of the forthcoming book, Value of Design: Creating Agency Through Data-Driven Insights, join Most Podern to state that it can be and discuss the importance of design in the built environment and its impact on society. They aim to bridge the gap between design and finance, and quantify the value of design in terms of its impact on financial value, social value, and cultural value. The discussion also touches on the subjective nature of design, the role of developers and policy makers in decision-making, and the importance of evidence-based approach to evaluating design quality. Value of Design: Creating Agency Through Data-Driven Insights coming Fall 2024 by Andrea Chegut, Minkoo Kang, Helena Rong, and Juncheng Tony Yang In the context of architecture and real estate, the value of design—be it financial or social value—remains largely unmeasured, overlooked, and inadequately researched. By failing to acknowledge the potential of design, we miss opportunities to address the wide-ranging social and sustainability challenges at play today. MIT Real Estate Innovation Lab Published by ORO Editions Graphic Design by Studio Lin Edited by Julia van den Hout of Original Copy Preorder Now