#14 Saskia Bruysten on social businesses – using economic thinking to generate social impact

Saskia Bruysten is co-founder and CEO of Yunus Social Business. After studying economics at EBS and LSE, Saskia started her career at Boston Consulting Group. After a crucial meeting with Nobel Peace Prize Laureate Prof. Muhammad Yunus, she decided to go into social business, and they eventually co-founded Yunus Social Business. Saskia is also an active member of the UN Commission's Expert Group on Social Business, as well as a lecturer at events including the World Economic Forum and the Clinton Global Initiative. In 2020, she co-initiated the COVID Alliance for Social Entrepreneurs with the World Economic Forum. 3:02 Saskia's career path from consulting to social business: In the beginning, Saskia describes how a typical day looks like for her. She also tells us how she decided what career to pursue after her time in consulting. 13:29 Saskia's experiences in social businesses Saskia explains how to target a client group that doesn't have a lot of money. She also shares how YSB decides which companies to invest in and how they measure the social and environmental impact.