101: How to niche down as a motion designer w/ Giuseppe Forestieri

Should you niche down as a designer? We’ve all heard this advice! So, does niching down help you to win more clients or empower you to be seen as an expert? In this podcast, Hayley speaks with one of our Accelerator students, Giuseppe about how he niched down his animation studio Motion Aptitude to work on projects he loves. About Giuseppe Forestieri Giuseppe Forestieri is the Animation Director of his own studio, Motion Aptitude and has a background in visual communication, specialising in animation and Illustration. Motion Aptitude is the fusion of two of Giuseppe’s biggest passions in life: creativity, and the great outdoors. In this episode, he explains how he found his niche and hopes he can inspire other designers to pursue the work they love.  Read the full shownotes

Om Podcasten

Motion Hatch is a bi-weekly podcast hosted by veteran motion designer Hayley Akins, discussing the business side of animation and motion design that so many creatives struggle with. Offering quality practical advice and insight for freelance, full-time or aspiring animators, illustrators and motion designers, hear from a wide range of voices within the industry, including how leading animators started out, tips on managing your business and career advice. For more info on how to take control of your motion graphics career and to join our community of amazing, talented designers, head over to http://motionhatch.com.