Harley Davidson Betrayed Its Core Customer and Is Now Paying the Price
MOTORCYCLE MADHOUSE: Chaos Chronicles - A podcast by James and Ann Macecari

"Harley Davidson has long been an iconic American motorcycle brand, synonymous with freedom, rebellion, and a loyal biker community. But has Harley Davidson betrayed its core customer base? In this video, we dive deep into how Harley Davidson’s recent decisions—shifting focus from its traditional Harley riders to a newer, less loyal audience—have led to backlash, declining sales, and a tarnished reputation. From controversial marketing moves to alienating Harley enthusiasts with electric bikes like the LiveWire, we explore why Harley Davidson is now paying the price for abandoning its roots. Are these missteps a sign of a brand in crisis, or can Harley Davidson recover and win back its die-hard fans? Watch now to find out!