Context is King w/ Susanne Kraetschmer

Context is king.  So often, particularly in the world of translation, translators are asked to translate without any context. Maybe they’re given a set of phrases and have to translate those. But they might not have any idea HOW these phrases are being used, or in what context. This is especially true when it comes to marketing translation. Susanne Kraetschmer is a freelance translator specializing mostly in apparel and marketing translation for some of the largest companies in the world.  She was a guest on the podcast recently and talked all about; when she knows she’s nailed an assignment, how she keeps her German language skills fresh while living in Portland, her favorite German tv shows, and what she would change about the translation industry. You can find out more about the passionate translators who Move the World With Words by subscribing to our podcast on Apple Podcasts, on Spotify, or here.

Om Podcasten

The world moves on words. There are over 6,000 languages in the world. Every single one of those billions of people can only be reached with, you guessed it, words. Language translation for websites, mobile apps, web apps, videos, marketing channels, and even an email just saying Hi is so much more than making your organization intelligible to speakers of other languages. It’s actually about creating a meaningful, sincere connection with humanity. With professional translation, we instantly form comprehension, connection, and a spark of relationship that can actually change the world. The world moves on words. We can move the world with words. Let’s connect.