#81. How does a bike come to market: The all new Genius

MOVING THE NEEDLE : The Andrew Neethling Podcast - A podcast by movingtheneedle - Tuesdays

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Ever wondered how a bike makes its way to market? Tim Stevens, head of mountain bike engineering, and Julian Wagner, bike marketing lead at Scott Sports join the show for a fascinating look at everything that goes into designing, building and marketing the all new Scott Genius and Genius ST.   For more info and the tech video :  CLICK HERE  Visit Scott Sports