14. How to leverage KOL relationships to achieve strategic objectives with Dr. Aoife O Dwyer

My guest today is Aoife O Dwyer, Founder of MSL Consultant, and we discuss how to leverage KOL relationships to achieve strategic objectives.   In this episode: What made Aoife decide to become an MSL Consultant and what she likes best about her role Aoife’s advice to MSLs who want to demonstrate their value to their company Most important things for people to remember in KOL identifications and stakeholder mapping Tips on getting a KOL meeting How can an MSL deliver value in a KOL meeting How can an MSL plan for a KOL meeting How has COVID affected an MSL’s ability to provide value and what advice Aoife can give to MSLs in handling this crisis What skills are now mandatory for MSLs during and after the COVID crisis to provide value to their KOLs and to their organization How Aoife expects Pharma to change practices as a result of Covid-19 Advice to MSLs to help aid in their success