The REAL Trick to Grow Your Online Brand with Ruben Kanya, Ep. 345

Ruben Kanya is the director of Invested Talent - a video marketing agency for Real Estate Investors looking to explode their brand online and repurpose their podcast content. Ruben is also a consultant, an investor, and a speaker not to mention the host of the Real Estate Experiment Show. Let’s dive in to hear some tips and tricks from Ruben on content, social media and marketing.   Announcement: Download Our Sample Deal and Join Our Mailing List   [00:01 – 04:34] Opening Segment  Ruben talks about his background. He breaks down his expertise in short-term rentals. Airbnb investing. [04:34 – 11:23] Leveraging Technology The importance of understanding and using technology in real estate. How Ruben helps other investors, particularly syndicators. The importance of leveraging social media, content creation and repurposing your content. The two types of content that people create. Creating real relationships through social media. The importance of finding your avatar. [11:23 – 36:24] Purposeful Content Ruben breaks down the steps for creating purposeful content The importance of relatability and learning how to listen. Why investors should create content - video in particular. The importance of understanding that it’s not about you but serving people when creating content.   [36:24 – 46:35] Bullseye Round Apparent Failure: Thinking that he figured it all out in one of his first deals   Digital Resource: Slack   Most Recommended Book: The Millionaire Fastlane   Daily Habit:  Waking up early   Curious About: What I don’t know   I Wish I Knew When I Was Starting: That it will work if you are doubling down on what you are doing.   Best Place to Grab a Bite in New York Salina's   Contact  To learn more go to Ruben’s website. If you want to multiply your content you can get Ruben’s content multiplier system blueprint from this link.   Tweetable Quotes: “You have to be passionate about what you are doing and integrate that into your life but it doesn’t mean you can make a living out of it.” - Ruben Kanya “If the barrier of entry is high that means there is a system, there is a process involved in getting there and therefore you are shielding yourself from the majority because the majority of people simply won’t do the work.” - Ruben Kanya   Thank you for joining us for another great episode! If you're enjoying the show, please LEAVE A RATING OR REVIEW,  and be sure to hit that subscribe button so you do not miss an episode.