#369 - Scaling Up pt. 2: Pandemic Pushups and the Power of Focus

This season, we’re partnering up with CD Baby to provide six months of mentoring and coaching to three artists in different genres and different stages of their career. You’ll get insights as to the kind of advice appropriate for building a scalable and sustainable career while getting to hear about their actual metrics. As the season unfolds, you’ll get to hear what works or what doesn’t work so well for these artists and learn how you can launch your own career as well. In the second episode from this series, we check in with our artists to see what tactics they've been using to grow their Instagram following, how they've been handling the current epidemic, and how their plans have been shifting. I also spend some time answering questions about approaching potential sponsors and sharing best practices for a focused approach in building audiences. Follow the artists: Aspen Jacobsen – teenage singer-songwriter: Website, Facebook, Instagram, and YouTube. Darro – indie/pop punk band: Website, Facebook, Instagram, and YouTube. Maxximo – Pop/electronic solo artist: Website, Facebook, Instagram, and YouTube. Resources: Hitmakers: How to Succeed in an Age of Distraction (book) How to Get Sponsorships and Endorsements (book) The Slants Foundation on Facebook, Twitter, and Instagram. Creative Capital's List of Resources for Artists During COVID-19 Also, Join us in Austin at the DIY Musician Conference: Use promo code DIYCON30 to save $30 off the registration. At the convention, we’ll be unveiling all of the final numbers from our six months of coaching and you’ll get to meet the artists in person.