Investigative Journalism and the New Climate Creator Movement

Michael Thomas is making a name for himself in independent investigative climate journalism. One of his earliest pieces saw him immerse himself in dozens of Facebook groups, organized around opposing local clean energy legislation. He used that exploration to pen a series on climate misinformation, which can be found on his newsletter at distilled.earth, and has recently started creating content on YouTube. He also created Carbon Switch, a Wirecutter-like guide to help people navigate home electrification, which he donated to Rewiring America. Michael is also a co-founder of Campfire Labs, a tech-focused content marketing agency that donates 50% of its profits to climate action. This has included a significant contribution to Climate Changemakers, a climate action platform co-founded by Cody in 2020. We started by discussing Michael's motivations for starting his investigative journalism efforts and his climate journey. We then delved into the stories he's written and the investigations he's done. Michael also shared his advice for anyone feeling the itch to get started with something that they might not have prior experience in. Spoiler alert, it involves a strong willingness to embrace and learn from failure. At MCJ, none of us had prior climate experience, but we believe that as long as you're willing to dive in and do the work, there's so much impactful progress to be made in the climate space. We're seeing more and more people like Michael being called into action every day.