Startup Series: FYTO

Today's guest is Jason Prapas, CEO and Founder of FYTO, which is a technology company that is unlocking the potential of nutrient-rich aquatic plants to reduce the emissions and water footprint of food production, starting with cattle cultivation. Raising livestock, particularly cattle, is known for its incredibly high emissions footprint. And while we can make responsible diet choices individually, relying on society to change as a whole is challenging in a world that’s increasingly adopting meat-oriented food products. If opting for plant-based alternatives requires consumer choice and sacrifice, what are the systems-level approaches we can take to solve cattle’s carbon footprint? Each of humanity's major cultivated crops is a platform of sorts. Wheat, corn, soybeans, rice, etc. all have micro-economies surrounding them, including specific tools and machinery, input requirements, supply chains, markets, and geographies. FYTO is creating an entirely new agricultural crop platform that uses automation and sensor technology to achieve protein-rich aquatic plant mass at scale. It's a huge bet, with a huge reward for the planet if it pays off. Cody and Jason have a great conversation about the negative feedback loops built into the emissions and water impact of cattle production today, plus what it will take to grow a closed-loop system that can halt and reverse these externalities.