Startup Series: Prime Roots

Today's guest is Kimberlie Le, CEO & Co-Founder of Prime Roots. Kimberlie a scientist-entrepreneur-foodie and life-long learner determined to make positive changes in our global food system. Kim has been working in management within the food industry (retail, food service, investing) for over ten years and is determined to bring delicious, sustainable, and nutritious foods to the masses and increase accessibility and equity in our food system. She's a graduate of the University of California, Berkeley. Prime Roots is a plant-based meat and seafood company creating better products for you and better for the world. Headquartered in Berkeley, California, Prime Roots is committed to positively influencing our food culture and reducing the hefty environmental impact of meat. Their delicious plant-based meat and seafood products are made using proprietary methods that combine cutting-edge technology with ancient techniques - resulting in better tasting and naturally textured market alternatives that avoid using hyper-processing techniques used by other meat alternative companies. In this episode, Kim and I explore her path from her PhD to founding a startup, key priorities for Prime Roots over the next 12 months, and the barriers to creating and marketing a product heavily influenced by taste. We also discuss the various alternative meat bases, advice Kim has for founders and entrepreneurs looking to follow a similar path in sustainable food, and the startup's sources of capital to date. Kim is a great guest. Enjoy the show! You can find me on twitter @jjacobs22 or @mcjpod and email at [email protected], where I encourage you to share your feedback on episodes and suggestions for future topics or guests. Episode recorded January 24th, 2022