Episode 473: Are you using these storytelling archetypes?

Drawing from psychological principles and popular culture, Fiona explains how brands like IKEA and Nurofen leverage archetypes to connect with their audiences. Discover the 12 key brand archetypes and learn how to identify which ones resonate with your business. Whether you're an 'Everyman' like IKEA or a 'Sage' like educational brands, this episode offers practical insights for aligning your brand with your core values and long-term strategy.