A New Brand Identity, What to Expect With Caz Harrison

#031 - Brand designer Caz Harrison shares her career journey. Having worked initially as a graphic designer at a company in Surrey, she set up her own business, Making Waves, when she moved to Devon. She now focuses on brand identity, website design and design for print. After taking a foundation course in Exeter, she studied Visual Communication in Surrey. Then she started working as a graphic designer at a print company, which developed into a branding agency. She had always wanted to return to Devon to live by the sea. So, eight years later in 2014, she moved to Sidmouth with her husband. There, she set up her small business.  She talks about her decision process in choosing its name, Making Waves. As well as discussing the services which she currently offers and what a brand identity actually comprises, she also talks about her process when designing a new brand identity and the deliverables. Caz emphasises how important she feels it is for her to create a brand identity that works hard for her client's business and where they want to be. She also shares her 'why', where she finds inspiration for her work and her plans for the remainder of 2021. Listening to this episode, you'll hear how passionate Caz is about empowering her clients with a brand identity which takes them to the next level. At the end of the podcast, you'll discover her practical tips, which I'm sure you'll find very inspiring. Show notes are available on the My Small Business & Me website: https://mysmallbusinessandme.com/episode31