Becoming a Florist and Opening a Flower School | Sarah Diligent

#58 -  Floral Designer & Flower School Owner Sarah Diligent from Floribunda Rose shares her small business journey. Based in Hampshire, she provides British flowers for weddings and events, plus runs courses. She's also co-written the book, 'A Guide to Floral Mechanics'. Whilst working abroad as a nanny, she started planning her UK wedding in 2013. Wishing to contribute to her big day, her Mum suggested that she did some of her wedding flowers. So, they went on a floristry course at Green & Gorgeous. Although she didn't have any plans to become a florist, the course piqued her interest in flowers and she decided to enrol on an 'Introductory to Floristry' course at Merrist Wood. She tried to get work experience in a florist shop in London, but unfortunately to no avail. On moving to Hampshire, she met Sybil, a Floristry Specialist at Hobbycraft. Their conversation led to her teaching Sarah every week for six months. Then under Sybil's guidance, Sarah started to do weddings.In April 2014, Floribunda Rose was born.  She knew that she wanted to only use British Flowers and practise sustainable floristry without floral foam. As well as selling bouquets in a local farm shop, she began to do more weddings and events. She started to run workshops, which she really enjoyed, so much so that she set up a flower school, where she teaches sustainable floral design. She discusses the background of how her book with William Mazuch, 'A Guide to Floral Mechanics', came about, the process involved and now how it's selling all over the world. And she also shares her plans for 2022.Listening to this episode, you'll hear how passionate Sarah is about sustainable floristry and British flowers. I'm sure you'll really enjoy the interview!Show notes are available on the My Small Business & Me website: https://mysmallbusinessandme.com/episode58Flower Photography (iPhone Version) Online Course: https://learn.flowerona.com/flower-photography-iphone-version