Florist Duo Rebel Rebel Share Their Story

#43 - Florists Athena Duncan and Mairead Curtin from Rebel Rebel share their small business journey. Starting in 2020, they've grown their small floral events company into a thriving business with a shop in Mare Street Market in East London, a weddings and events team, a workshop near Broadway Market and Rebel Italia in Tuscany. After becoming friends whilst working in the television industry, they decided to set up Rebel Rebel after Mairead received a bouquet of flowers. With the financial safety net of Athena's redundancy payment,  they started creating event flowers in a space in Stockwell. And their business grew very quickly through word of mouth. One of their main clients no longer buying flowers was the trigger for them to decide to open up a shop in Broadway Market in Hackney. They share how their floristry style has developed over the years and how their distinctive branding came about. Creating eye-catching floral displays in their shop window using flowers they'd brought back from events was one of the marketing tactics which they used to attract clients. And as well as event and photoshoot work, they started to get asked to create wedding flowers. Athena and Mairead discuss how opening Rebel Rebel in Italy came about, the types of workshops they run there and the clientele they attract.  They also talk about the importance of both British flowers and foliage for their designs, together with details of some of the amazing floral installations they've created. Listening to this episode, you'll hear how passionate Athena and Mairead are about flowers and the floristry industry. At the end of the podcast, you'll discover their practical tips, which I'm sure you'll find very inspiring. Show notes are available on the My Small Business & Me website: https://mysmallbusinessandme.com/episode43