From Investment Banking to Luxury Cake Designer with Krishanthi Armitt

#044 - Cake designer Krishanthi Armitt shares her small business journey. Starting in investment banking, she'd always loved baking. When she started a family, she decided to do a Sugar Flowers & Piped Royal Icing Decoration course. Now she specialises in luxury wedding cakes adorned with exquisite hand-crafted sugar flowers. Having moved to Germany after her A levels, she met her husband and studied a degree in Sociology & Politics. On returning to the UK, she went straight into investment banking where she worked for five years.Always being interested in baking, when she started a family she attended a part-time cake decorating course. Then after the birth of her second child, in 2010 she made the decision to set up her business Cakes by Krishanthi, and specialise in wedding cakes. She shares the different strategies she uses to market her business and how she differentiates herself in the industry. You'll hear about her passion for flowers and creating sugar flowers, together with the types of courses she runs to teach others how to make these intricate designs. Krishanthi shares the impact of the pandemic on her business and how she used the time for reflection.  She's now diversifying into creating cold porcelain flowers and is long-term considering offering flower therapy.Listening to this episode, you'll hear how passionate Krishanthi is about cake making and capturing the beauty of flowers in her sugar creations. I'm sure you'll get so much value from this podcast episode!Show notes and more are available on the My Small Business & Me website: https://mysmallbusinessandme.com/episode44