From Office Manager to Stylist & Mentor With Amy Louise Hatch

#030 - Stylist and mentor Amy Louise Hatch shares her small business journey.  Originally an Office Manager and PA, she decided to set up her own styling business after having her baby boy. She now runs The Timeless Stylist and also her new brand Amy Louise Hatch. Amy originally worked for various companies in the creative industry in London as an Office Manager and PA. Having moved to Kent, over five years ago, Amy had a baby boy. On weighing up her options, she realised that it would be financially pretty unviable to return to her office job. So she decided to set up her own business. Initially, she began working as a Virtual Assistant. And then later she set up her wedding design and styling business, Vintage Amy. She came to a point where she realised that the business wasn't fulfilling her. So she did a lot of inner work, with both a business coach and a counsellor. She recognised how beautiful her styling could look if captured in a fine art style. And how much she loved storytelling. So she decided to rebrand as The Timeless Stylist offering design and styling for wedding couples, telling their stories. She shares her brand story and how she worked with a branding designer to create her ethereal, gentle and timeless aesthetic. Amy shares the impact of the pandemic on her business and the wedding industry, how she organised an free online summit to help people who work in the wedding industry, and ran an online course, The Art of Brand Aesthetics. She also talks about how at the end of 2020, she travelled to Zambia to style a shoot for a wedding planner. On returning to the UK, she decided to set up her new brand Amy Louise Hatch for the business-to-business side of her company. Now as well as offering wedding design and styling under her The Timeless Stylist brand, she also offers mentoring as Amy Louise Hatch to her commercial clients, helping them tell their brand story. Listening to this episode, you'll hear how passionate Amy is about the wedding industry, helping both her wedding clients and the companies who work within the industry. At the end of the podcast, you'll discover her practical tips, which I'm sure you'll find very inspiring. Show notes are available on the My Small Business & Me website: https://mysmallbusinessandme.com/episode30