Teaching Floristry & Creating Wedding & Event Floral Designs With Joanne Truby

#028 - Florist Joanne Truby shares her small business journey. Moving from the corporate world to study floristry, she set up her wedding and event design company in 2012. She now also runs masterclasses and taster days, teaching how to create floral designs in her natural, English country garden style. After her A levels, she worked in the e-commerce departments at Heals and River Island. Then whilst travelling through Central America, she decided that she wanted to do a degree in something creative. She signed up for Floral Design & Event Management, and fell completely head over heels in love with flowers. In 2012, once she'd finished studying, she created the wedding flowers for a friend. Concentrating on weddings and events, her business grew organically initially with the aid of taking part in collaborative styled photoshoots, which were featured in magazines and on blogs. And later, her business expanded from using social media including Instagram.Joanne discusses her photography journey and having her designs being featured in a book about wedding flowers. Plus she shares the impact of the pandemic on her business, describing how she made the most of her time during lockdown. Listening to this episode, you'll hear how passionate Joanne is about teaching and the transition that her students achieve when spending time with her. At the end of the podcast, you'll discover her practical tips, which I'm sure you'll find very inspiring. Show notes are available on the My Small Business & Me website: https://mysmallbusinessandme.com/episode28

Om Podcasten

Are you a budding entrepreneur looking for inspiration to start your very first business? Or do feel that your small business is in need of a little va-va-voom? Then this podcast is essential listening. It has two elements - on the one hand your SMALL BUSINESS and on the other, YOU. Firstly, your SMALL BUSINESS. Host Rona Wheeldon from Flowerona speaks to entrepreneurs who share insights into what it takes to run a successful, sustainable and profitable business. You’ll hear how their companies have grown from ideas to reality, the challenges encountered along the way and lessons learned.Industry experts in web design, branding, marketing, photography, social media and coaching also providing insights into how to maximise your potential and build your small business, making sure that you have the essential knowledge and tools you need to grow. Secondly, YOU, the owner. Rona speaks to specialists who can help you, both mentally and physically - from fear, confidence and time management to personal styling advice, meditation and aromatherapy - you’ll gain an insight into how to prioritise your well-being. There’s so much that goes into a successful, happy entrepreneur. And listening to this podcast will ensure that you’ve got all the bases covered, when it comes to both your small business and you. So, hit subscribe, settle down and be inspired…!