Working Together as Mother & Daughter Team | Verde Flower Co

#51 - Mother and daughter team, Caroline Beck and Roisin Taylor from Verde Flower Co share their small business journey. Having worked as a garden writer for many years, Caroline started to grow flowers and during the pandemic, Roisin joined the business part-time. Growing up Caroline remembers flowers picked from the hedgerow by her grandmother being displayed around her home. After initially working as a BBC news journalist, on having her first daughter Roisin, Caroline became a garden writer. Aged 50, in 2015 she made an impromptu decision to start growing flowers. From having an allotment for many years, she had experience growing. Plus she gained gardening knowledge from all the people she'd interviewed such as garden designers, plants people and head gardeners. Verde started to offer wedding flowers after Caroline's best friend asked her if she'd like to do the flowers for her son's wedding. And weddings now take up a large share of their revenue. In December 2019, Caroline moved the business from a farm to a Victorian walled garden, growing wildflowers in a cultivated way.  For example, Larkspur, Ammi visnaga and Dill.Following her Masters degree, Roisin worked in the Conservation/NGO Sector, followed by Climate Change Control. She continues to work in this area. When she was furloughed during the first lockdown, she spent several months working in the garden. And realised that she wanted to spend more time outside, connecting with her family and nature. The ladies discuss the impact of the pandemic on their business and the silver linings which appeared including offering workshops. Plus they share their social media plans for 2022, which include branching out into TikTok and YouTube. Listening to this episode, you'll hear how passionate Caroline and Roisin are about flower growing, sustainable floristry and the special relationships that they have with their wedding couples. I'm sure you'll find the interview hugely inspiring!Show notes are available on the My Small Business & Me website: https://mysmallbusinessandme.com/episode51Flower Photography (iPhone Version) Online Course: https://learn.flowerona.com/flower-photography-iphone-version