Sampath Mallidi – Your Startup Should Always Have Paying Customers

Sampath Mallidi is the Founder and CEO of Intandemly, a successful startup that helps organizations execute Account-based Sales through their software. Bootstrapped and formed in 2017, Intandemly has been profitable since year 1. Today, more than 200 organizations from 10+ countries use Intandemly to generate sales in the five figures! Sampath is an MBA from Indiana University of Pennsylvania with an obsession for entrepreneurship, sales, and salsa.   “Cash is not the king. Cash flow is the king, so always have paying customers.” Sampath Mallidi   Worst investment ever The aha moment Before starting, Intandemly, Sampath worked two jobs, both in sales. But it was in the second job that he got his aha moment. Having been in B2B sales for all this time, he felt there was a need for an affordable account-based sales software for Small and Medium-sized Businesses. And if he could help them execute high quality targeted outreach to customers, he would be making an impact. So together with his then-boss, they formed Intandemly. They felt great about the new startup company, but they had no money. Knocking hard on doors Sampath went out knocking on doors, speaking to lots of potential prospects pitching his new platform and showing them how his platform would give them a higher ROI. He met about 20 companies and three of these loved his idea. Wearing his heart on his sleeve Sampath went out on a limb and told the three companies interested in his software that he had no money to develop the software for them. He asked them to pay him upfront. He used the money as his starting capital and put together a team of developers that started working on his idea. Soon enough, he delivered the software to the three customers who had put their faith in him. From there on, he continued meeting as many customers as possible. That’s how he was able to fund the company and in exactly a year and a half after starting the startup, they were at a pretty comfortable stage with roughly 50 to 70 customers. The startup becomes a household name The startup was now performing well, and he had investors interested in investing in startups approaching him. He got the company valued and got a $9 million valuation. From not having any funds to come into a $9 million valuation that was huge for Sampath. One gentleman that comes from a pretty big background took notice of the company and wanted to take a little stake in the company. And he was ready to invest immediately. So the deal was that he would be pumping in money two months after giving him the go-ahead. Thinking big With the anticipation of getting good funding from the gentleman, the company changed its entire...