Ep. 17: The Desi Candy Crush

In this episode our 2Gs, the Gourmands & Geeks will add the right amount of sweetness to your life as they’re exploring candy and its Indian roots. They will take you to an era when candies just hit the Indian market and discuss some of the top varieties sold in the country. They will also shed light on the health benefits of traditional Indian candies that are made of jaggery.So, sit back and relax, pop in your favourite candy, turn up the volume and listen to this episode.Important links to geek out more:Book: Sweets: A History of Candy by Tim Richardson(https://amzn.to/3rVJO4g)India ain’t sweet for global candy(https://bit.ly/2LVP7kX)Success story of the favourite candy in town: Pulse(https://bit.ly/3pllKpT)Made in India: the 10 icons of candy(https://bit.ly/2ZrRUoR)Honeycomb candies, the desi version of batashas(https://bit.ly/2NtuGfu)Brand Saga: Dabur Hajmola- Delivering ‘chatpata humour’ one ad a time(https://bit.ly/3deJiu5)Naan Curry Ep. 04- Laddoos: For Lords and Mortals(ivm.today/3rW9JJ4)You can follow Sadaf Hussain & Archit Puri on their Instagram handle:@sadaf_hussain @thehustlinggluttonYou can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.You can check out our website at http://www.ivmpodcasts.com/