Ep. 23: Traditional Indian Alcohol featuring Shubhra Chatterji

In this episode, our 2Gs, the Gourmands & Geeks, Sadaf and Archit are on an exploratory journey of local and Indian alcohol with Shubhra Chatterji, an award-winning filmmaker, entrepreneur, and documenter of India’s culinary heritage.They will dive into the ocean of indigenous intoxicants such as Maadi, Taadi, Handiya, Chhaang, Chulli and answer questions such as: Is local alcohol consumed for medicinal reasons or for pleasure or a mix of both? Why do indigenous alcohols have a niche market and how can they be marketed to a broad audience in India? What are these alcohols made of? What does Ayurveda say about drinking?So fill your chakhna bowl and pour your favourite beverage while you get a flavour of local Indian alcohol.Important links to geek out more:Shubhra Chatterji’s Website: (https://www.historywali.com/)Twitter: @historywali (historywali)Company: (https://tonsvalley.shop/)From Chhaang in Ladakh to Chulli in Himachal, local drinks you must try when you travel next by Samonway Duttagupta(https://bit.ly/3u7SC8k)Book: The Indian Spirit by Magandeep Singh(https://www.amazon.in/Indian-Spirit-Untold-Story-Drinking/dp/0670089052)Book: House Spirit: Drinking in India edited by Palash Krishna Mehrotra(https://amzn.to/3fnU56l)You can follow Sadaf Hussain & Archit Puri on their Instagram handle:@sadaf_hussain @thehustlinggluttonYou can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.You can check out our website at http://www.ivmpodcasts.com/